Skip to main content

Deck.blue brings a TweetDeck experience to Bluesky users

With over 3 million users and plans to open up more broadly in the months ahead, Bluesky is still establishing itself as an alternative to Twitter/X. However, that hasn’t stopped the developer community from embracing the project and building tools to meet the needs of those fleeing the now Elon Musk-owned social network, formerly known […] © 2024 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/TBbEAPF
Post a Comment

Zebra Labs raises $5M to help Chinese celebrities enter the metaverse

In June, Chinese pop-punk singer Wowkie Zhang released a music video where he encounters a virtual character in a hyper-colored, animated world that is reminiscent of Pixar films. The avatar, sporting Gen-Z-styled silver hair, a yellow and black oversize sweat, and baggy pants, makes hip-hop moves to Zhang’s catchy, light-hearted tune.

The virtual character isn’t a one-off creation; instead, Zebra Labs, which produced the video, is turning him into a piece of reusable intellectual property that can be bought as NFTs on marketplaces and appear in other virtual occasions like video games. The startup is waiting for the bull market to return to launch the NFT project, Scarlett Li, founder and CEO of Zebra Labs, tells TechCrunch.

The aim of Zebra Labs is to “create intellectual property that’s deeply integrated with content” and “run virtual idols like celebrities,” says Li. Some of the avatars it creates are based on real-life stars, while others are original characters. To generate revenues, Zebra Labs cultivates an audience for its idols through short films, images, and social posts and in turn monetizes the fan base. It also licenses its virtual idols to partners for a fee.

Here’s Zebra Labs trying to build a fan base for Zookie, who makes a cameo in Wowkie Zhang’s music video, by churning out Douyin (TikTok’s Chinese version) clips of the character:

NFT, which is already being widely used in authenticating IP rights, can be used to better engage fans, reckons Li, who previously helped organize some of China’s largest music festivals. “When you reach 30 years old, you lose interest to explore music, so a virtual environment can jumpstart visualization [of music] again.”

NFTs also give emerging musicians a more direct avenue for income. In China, music distribution is in the grip of music streaming giants owned by Tencent and NetEase. These platforms tend to allocate user traffic to musicians already with a lot of fans, “so to live well as a musician, you need to have a million followers,” says Li. “NFTs can change that.”

As a veteran of music festivals, Li is excited about the prospect of online concerts. She’s benchmarking against Ariana Grande’s Fornite concert, in which the singer descends into a colorful island in her virtual manifestation with a shimmering silver dress and a glowing white ponytail. Zebra Labs is in talks with several gaming firms to launch virtual concerts for Chinese artists inside a Minecraft-like game and a metaverse platform by 2023, Li says.

Zebra Labs recently raised $5 million to advance its metaverse vision. The funding came from the Chinese gaming firm NetDragon and the Japanese conglomerate Sumitomo. Onboarding a Japanese investor, according to Li, can help the startup learn from the country’s long history of IP management, which is exemplified by the success of virtual idols like Hatsune Miku. The company is also backed by SOSV, the VC firm known for its network of accelerators.

Following its collaboration with Wowkie Zhang’s music video, which has garnered some 40 million clicks across an array of online channels, Zebra Labs has five other artists in the pipeline. It’s also planning to release a digital twin of Zhang by the first quarter of 2023.

Metaverse app BUD raises another $37M, plans to launch NFTs

Zebra Labs raises $5M to help Chinese celebrities enter the metaverse by Rita Liao originally published on TechCrunch



from TechCrunch https://ift.tt/5XxMQRE
Labels:

Comments

Post a Comment

Popular posts from this blog

Nimbus launches tiny EV prototype that’s like a motorbike with a roof

As shared e-scooter companies have infiltrated cities and e-bike sales have soared, micromobility has been offered up as a panacea to save us all from the ill humors and packed streets caused by gas-guzzling cars. However, one of the major roadblocks in front of well-intentioned city dwellers who’d love to trade in their cumbersome and environmentally unfriendly vehicles for an e-bike or scooter remains: What happens when it rains? Nimbus, a California-based electric vehicle startup, wants to solve that problem with a simple solution: Put a roof on it. The company recently came out of stealth with a prototype for its Nimbus One, a tiny, three-wheeled EV that “combines the convenience and cost of a motorbike with the safety and comfort of a car.” The Nimbus One. Image Credits: Nimbus The thin, pod-like vehicle is only about 2.75 feet wide and 7.5 feet long, which Nimbus says makes it three to five times smaller than a compact car — the better to park and navigate busy urban stree...
Post a Comment
Read more

Ivella is the latest fintech focused on couples banking, with a twist

Money can make people moody. There are layers of privilege, or lack thereof, that can make even the simplest conversation about bills feel like baggage to deal with. Translate that discomfort to relationships and it can feel like an awkward — and fragmented — dance on who pays which bill when (and how). Ivella , a Santa Monica-based startup, wants to build banking products for couples to take away some of these tensions. Led by CEO and co-founder Kahlil Lalji , the startup is launching with a split account product that just raised $3.5 million in funding from Anthemis, Financial Venture Studio and Soma Capital. Other investors include Y Combinator, DoNotPay CEO Joshua Browder and Gumroad CEO Sahil Lavingia. Lalji, who helped creators with digital content before jumping into the world of fintech, says that the startup was born out of his own frustration at the expectation that couples would just use Venmo unless they were married. The best solution, so far, has been joint accounts...
Post a Comment
Read more

Multifamily housing has missed the solar boom. PearlX wants to fix that with $70M Series B

If you’re a renter and you want solar power, you’re usually out of luck. For most, the only option is a community solar program, where people subscribe to utility-scale projects, but they’re not available everywhere. And given that most renters only stay for a few years, which of them are going to pay tens of thousands of dollars for solar panels — and what landlord would let them? That’s where PearlX comes in. “Think of us as like the Sunrun for renters,” said co-founder and CEO Michael Huerta, referring to the company that rents solar installations to single-family homeowners. “PearlX is a rental electrification platform.” Earlier this year, the startup began installing solar panels and backup batteries at multifamily rentals in Texas as part of its “TexFlex” project. PearlX’s next step, which Huerta shared exclusively with TechCrunch, will be a California expansion called “Flexifornia.” The startup is also rolling out a virtual power plant, which will allow the company to tap the...
Post a Comment
Read more