Skip to main content

Deck.blue brings a TweetDeck experience to Bluesky users

With over 3 million users and plans to open up more broadly in the months ahead, Bluesky is still establishing itself as an alternative to Twitter/X. However, that hasn’t stopped the developer community from embracing the project and building tools to meet the needs of those fleeing the now Elon Musk-owned social network, formerly known […] © 2024 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/TBbEAPF
Post a Comment

YouTube may be getting a dedicated podcasts homepage

There were already several hints that YouTube was getting more serious about podcasts, after reports indicated the company hired a podcast executive, Kai Chuk, to lead its efforts in the space and had even begun offering cash to popular podcasters to film their shows. Now, a leaked document has unveiled more about YouTube’s plans in this area, pointing to a future podcasts homepage on YouTube.com and other monetization features.

The details were published by Podnews, which recently got its hands on an 84-page presentation where YouTube described its podcasts roadmap. Here, the company says it will improve podcast ingestion by piloting the ability to pull in podcast RSS feeds. It also noted it plans to centralize podcasts on a new homepage at YouTube.com/podcasts. The URL doesn’t yet work; but it also doesn’t automatically redirect to the YouTube homepage — which is what it does if you put other random words after the slash.

Not surprisingly, Google sees podcasts as a way to expand its advertising business on YouTube. The document suggests YouTube will feature audio ads sold by Google as well as other partners. It mentions the support of “new metrics” designed for audio-first creators and the ability to integrate YouTube data into industry-standard podcast measurement platforms. One page shows brands like Nielsen, Chartable and Podtrac listed as partners.

The addition of a new “podcasts” vertical to YouTube would be a logical next step for the company.

Over the years, YouTube has highlighted the service’s larger content categories by giving them their own homepages, as it did with YouTube Gaming back in 2015 and with YouTube Fashion (now Fashion & Beauty) in 2019. Plus, YouTube content helps to power Google’s music streaming service, YouTube Music, which competes with other services like Spotify, where podcasts are a competitive advantage.

Spotify has been looking to dominate the podcast advertising market and has made several acquisitions to bring related adtech in-house. As a result, Spotify has since been able to sell its own ads, introduce streaming ad insertion technology, launch its own audio ad marketplace and is trying out new ad formats. Meanwhile, as a video-centric platform, YouTube has been left out of much of this ad market growth.

Podnews didn’t publish the full document and it’s not clear when the document was first produced or distributed, given references to launches that are listed as coming “in 2022” and the mention of Chartable, a company Spotify acquired last month. YouTube didn’t comment to Podnews, per its article. We’ll update if a comment is provided to us.



from TechCrunch https://ift.tt/3PotTzG
Labels:

Comments

Post a Comment

Popular posts from this blog

Sam Altman launches eyeball-scanning Worldcoin to ‘drastically increase economic opportunity’

Worldcoin Foundation, Sam Altman’s crypto startup with the vision to “drastically increase economic opportunity,” has started the rollout of its services in 20 nations. The startup said it’s rolling out its identity technology as well as the token internationally. Individuals can download World App, the startup’s protocol-compatible wallet software and visit an Orb, the startup’s helmet-shaped eyeball-scanning verification device, to receive their World ID. As TechCrunch has previously noted , Worldcoin is perhaps one of the most audacious efforts to bribe the world to embrace their currency. The startup, founded by OpenAI CEO Altman and Alex Blania, wants to put a crypto wallet (and some of their currency) onto every human’s smartphone, but in order to do so they have to build a way to determine whether someone is a unique human. “If successful, we believe Worldcoin could drastically increase economic opportunity, scale a reliable solution for distinguishing humans for AI online wh...
Post a Comment
Read more

Pokémon GO will raise the price of remote raid passes

Pokémon GO is raising the price of remote raid passes, the mobile game announced today. Players used to be able to buy one pass for 100 coins (about $1) or three passes for 250 coins (about $2.50), but the cost of these items will nearly double to 195 coins for one pass, or 525 coins for three passes. Players will now only be able to participate in five raids per day. Raid battles are a key component in Pokémon GO, requiring players to meet up at a set location in real life to battle an extra strong or rare Pokémon. When much of the world went into lockdown during the coronavirus pandemic, remote raid passes were initially introduced to enable people to participate in raid battles from afar… and to give its parent company Niantic another income stream. As of last year, Pokémon GO surpassed the milestone of $6 billion in revenue from in-app purchases.  “We believe this change is necessary for the long-term health of the game, and we do not make it lightly,” the Pokémon GO team wr...
Post a Comment
Read more

Apple releases iOS 16.4 with new emojis, web push notifications, voice isolation for calls & more

Apple today released the iOS 16.4 update to users, which includes a number of new features, like an expanded set of emojis, voice isolation for calls, website push notifications and more. Users can update to the latest version by going to Settings > General > Software Update. While iOS updates often simply patch security holes or tweak smaller settings, those that deliver new emojis or expanded functionality are often more popular with consumers, leading to high demand for the download. That means you may have to wait a bit in order to install the latest update on your device. With iOS 16.4, users are getting 31 new emojis. (The release notes reference “21” new emoji, but this just has to do with how the variations are counted). Among the new additions are a shaking face, the long-awaited pink heart, two pushing hands, a Wi-Fi symbol and others, including various animals and objects. The Unicode consortium approved these emojis last year, and it was announced in February the...
Post a Comment
Read more