Skip to main content

Deck.blue brings a TweetDeck experience to Bluesky users

With over 3 million users and plans to open up more broadly in the months ahead, Bluesky is still establishing itself as an alternative to Twitter/X. However, that hasn’t stopped the developer community from embracing the project and building tools to meet the needs of those fleeing the now Elon Musk-owned social network, formerly known […] © 2024 TechCrunch. All rights reserved. For personal use only. from TechCrunch https://ift.tt/TBbEAPF
Post a Comment

YouTube may be getting a dedicated podcasts homepage

There were already several hints that YouTube was getting more serious about podcasts, after reports indicated the company hired a podcast executive, Kai Chuk, to lead its efforts in the space and had even begun offering cash to popular podcasters to film their shows. Now, a leaked document has unveiled more about YouTube’s plans in this area, pointing to a future podcasts homepage on YouTube.com and other monetization features.

The details were published by Podnews, which recently got its hands on an 84-page presentation where YouTube described its podcasts roadmap. Here, the company says it will improve podcast ingestion by piloting the ability to pull in podcast RSS feeds. It also noted it plans to centralize podcasts on a new homepage at YouTube.com/podcasts. The URL doesn’t yet work; but it also doesn’t automatically redirect to the YouTube homepage — which is what it does if you put other random words after the slash.

Not surprisingly, Google sees podcasts as a way to expand its advertising business on YouTube. The document suggests YouTube will feature audio ads sold by Google as well as other partners. It mentions the support of “new metrics” designed for audio-first creators and the ability to integrate YouTube data into industry-standard podcast measurement platforms. One page shows brands like Nielsen, Chartable and Podtrac listed as partners.

The addition of a new “podcasts” vertical to YouTube would be a logical next step for the company.

Over the years, YouTube has highlighted the service’s larger content categories by giving them their own homepages, as it did with YouTube Gaming back in 2015 and with YouTube Fashion (now Fashion & Beauty) in 2019. Plus, YouTube content helps to power Google’s music streaming service, YouTube Music, which competes with other services like Spotify, where podcasts are a competitive advantage.

Spotify has been looking to dominate the podcast advertising market and has made several acquisitions to bring related adtech in-house. As a result, Spotify has since been able to sell its own ads, introduce streaming ad insertion technology, launch its own audio ad marketplace and is trying out new ad formats. Meanwhile, as a video-centric platform, YouTube has been left out of much of this ad market growth.

Podnews didn’t publish the full document and it’s not clear when the document was first produced or distributed, given references to launches that are listed as coming “in 2022” and the mention of Chartable, a company Spotify acquired last month. YouTube didn’t comment to Podnews, per its article. We’ll update if a comment is provided to us.



from TechCrunch https://ift.tt/3PotTzG
Labels:

Comments

Post a Comment

Popular posts from this blog

New month, new crypto market moves?

To get a roundup of TechCrunch’s biggest and most important crypto stories delivered to your inbox every Thursday at 12 p.m. PT, subscribe here . Welcome back to Chain Reaction. Seems like just yesterday we were ringing in the New Year, but we’ve coasted into February and all seems to be somewhat relaxed (for once) in the crypto world. Last month was filled with crypto companies laying off staff , developments around the existing and new Chapter 11 bankruptcies in the space, partnerships and conversations about potential recovery in 2023. Even with a range of bad news flooding the industry, some cryptocurrencies had a bull run in January, amid the market turmoil. Bitcoin rallied 40% on the month, while ether rose about 32% during the same period. Solana also saw serious recovery, from about $10 in the beginning of the year, near its lowest level since February 2021, up 146% to about $24.3 by the end of January, CoinMarketCap data showed. These market movements could pot
Post a Comment
Read more

Metaverse app BUD raises another $37M, plans to launch NFTs

BUD , a nascent app taking a shot at creating a metaverse for Gen Z to play and interact with each other, has raised another round of funding in three months. The Singapore-based startup told TechCrunch that it has closed $36.8 million in a Series B round led by Sequoia Capital India, not long after it secured a Series A extension in February . The new infusion brings BUD’s total financing to over $60 million. As with BUD’s previous rounds, this round of raise attracted a handful of prominent China-focused investors — ClearVue Partners, NetEase and Northern Light Venture Capital. Its existing investors GGV Capital, Qiming Venture Partners and Source Code Capital also participated in the round. Founded by two former Snap engineers Risa Feng and Shawn Lin in 2019, BUD lets users create bulbous 3D characters, cutesy virtual assets and richly colored experiences through drag-and-drop and without any coding background. The company declined to reveal its active user size but said its use
Post a Comment
Read more

Can Arbitrum’s recently formed DAO recover from its messy week?

The TechCrunch Podcast Network has been nominated for two Webbys in the Best Technology Podcast category. You can help TechCrunch win by voting for Chain Reaction , which digs into the wild world of crypto, or Found , which brings you the stories behind the startups by sitting down with the founders themselves. Please take a few moments to vote here . Voting closes April 20. (NB I host Chain Reaction, so vote for my show!) Welcome back to Chain Reaction. This week was pretty bearable as a crypto reporter covering this space. There was less crazy news transpiring, compared to previous weeks (where we saw a number of U.S. government crackdowns on major crypto companies like Binance and Coinbase ). Still, it’s never a dull week in the crypto world. In late March, Arbitrum, an Ethereum scaling solution, transitioned into a decentralized autonomous organization (DAO), after airdropping community members its new token, ARB. DAOs are meant to operate with no central authority and token h
Post a Comment
Read more